Planning Your Parties Perfect

When you are putting on a corporate event, it is important that you ensure the corporate entertainment event follows a similar structure as other events. This is because those events have been built on success and that success of the past will ensure you have success in the future. Using a good corporate event entertainment booking agent like you'll find at can help ensure you follow all the proper steps. That all being said, what are the important components of a corporate entertainment event?

1. Food: If you are going to have an business event, then one of the most important things to do is ensure that you have food. This means catering the event so that everyone who comes to the event can get all the food that they want. It is important you know about any allergies and alert anyone about the contents of the food though.

2. Entertainment: Naturally, a business entertainment event needs to have entertainment in it. This can be anything from stand up comedians and magicians to bands and DJs. Just make sure whatever you pick is something that everyone will enjoy.

Read more: The Components of a Good Corporate Entertainment Event

In the long distant past, corporate entertainment usually only went about as far as taking a client out for a meal, or putting together a buffet for the office Christmas party. These days, a huge industry has emerged to service the massively diverse requirements for the corporate events of today.

On the whole, corporate events usually fall into three types: on site at the company premises; away days to major sporting or entertainment events, or off site, specially organised away days for a group.

Events held at a company's premises can range from the ubiquitous office party for employees, to events designed to launch a new service or product to customers. A typical example of the latter can be the launch of a new model at a car dealership, where the entertainment can range from a few cars and some food and drinks, to themed events such as a casino or virtual horse racing night.

Many major public events now rely heavily on the income from high paying corporate customers to make their profits. You only have to look around a modern football stadium to see the huge emphasis they put on hosting corporate clients in plush, purpose built hospitality suites. The range of events available to the corporate customer now seems endless, from football and rugby to ballet, opera or pop concerts. Although a company will have to choose the event to attend carefully, taking customer demographic and budget into consideration, the list of options available is endless.

There is now a large and growing industry with businesses hosting specialty activities for business customers. These are usually held at either the event entertainment company premises or an outdoor venue. This is where the choice can be truly mind boggling with options available to fit every taste and budget. For example, clients can be taken go-carting, shooting, rock climbing, white water rafting or fly fishing. Alternatively, an event could include driving a super car, flying a light aircraft or riding in a hot air balloon. For the less adventurous, there are plenty of businesses that will bring the event to you in the form of simulators or more traditional forms of entertainment.

Corporate entertainment has certainly come a long way since all there was to choose from were singers, comedians or magicians to entertain the audience. No matter what the budget, and no matter how high flying the customers may be the modern entertainment industry has something to fit the bill for them all. The real skill is choosing the perfect option for the clients.

I have seen some of the best entertainment for corporate events. I have attended a lot of corporate events as a professional magician. I have seen the most amazing entertainment and watched some of the world's best professionals. How do you decide who will be best for your event?

As a professional magician I am often employed to work the tables during the meal to provide entertainment at corporate events. At the larger affairs artists often perform between courses or at the end of the meal.

I have seen members of Cirque Du Soleil flown over from the states for a ten minute spot during an expensive corporate banquet. I have seen top charting bands provide amazing entertainment for corporate events.

I have seen some of Britain's top comedians perform after the meal with varying amounts of success. The larger corporate events with thirty plus tables can be difficult to negotiate particularly if you go on late in the evening.

To provide the best entertainment for corporate events the artist does have to have some sort of recognition prior to going on stage. At these large affairs where the attention span of the audience is limited you need some sort of hook. This does not have to be celebrity status, although that helps. It can be recognition in the Industry.

This was brought home to me when I was performing at The Great Room, Grosvenor House, London. The event was an award ceremony for the food and drinks industry. The first half of the evening had been hosted by a celebrity chef, who had held the attention of the audience and commanded great respect.

Later in the evening as guest became more dispersed it was time for the awards themselves. I had finished work so I stood on the balcony waiting to see who the company thought could proved the best entertainment for corporate events. It turned out to be a comedian, reasonably well known to me. In fact I had met him a couple of times. However the audience was unlikely to have known who he was.

He launched into what was supposed to be a thirty minute set but it didn't hold the audience well. There were a number of factors but most importantly he seemed out of place. His material had no real relevance and was not suited to the room. Coupled with the fact that it was late and guests attention spans was reduced.

After fifteen minutes he cut to the chase and the awards began, at which point things improved and the night ended well.

The best entertainment for corporate events needs to be relevant or the artist needs to be well known. For smaller events the performer just needs to be good, such artists are also hard to find and need careful thought.


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